Earlier in the new year I was discussing technology with a recently unemployed acquaintance who asked for whom I worked. I told him I worked for myself and my company's name was "Sprocket Logic." He then said that Sprocket Logic sounded "like some no-name company."

That started some wheels turning. When we decided it was time to restructure the company and it was time to pick a name we went through the same routine we always do.

Should it have a color?

How about an animal?

How about a fruit? (Ha)

How about something with *nix in it?

It can't be geographically anchored.

And finally I said, "How about nothing?"

Looks were exchanged. I said, "when someone asks who you work for you can tell them you work for Some No-Name Company. And you'll have business cards and an e-mail address to boot." The domain names were available and no one else had registered a company using that name across the U.S.

So, that is how we got our name. We shortened it to Sononaco (Some No-Name Company) to make writing it easier.

We hope you enjoy telling others that your awesome web application was made by Some No-Name Company. It will certainly make us proud.